About Us

MIA to SF is a boutique one-stop web shop.
We’re a small business catering to small businesses.

Get to know us


We’re a husband and wife team who founded our first business together in 2017.



We create sleek, powerful, and easy-to-use custom websites.



We specialize in product management, marketing, brand strategy, business development, and client services.

Our Bios

Yoni Shechter


Design, Development & Project Management

I’m an internet pioneer and entrepreneur with extensive experience building websites, apps, and marketing online products since the 90’s. Before moving to the U.S., I served in the Israel Defense Forces Intelligence Unit and later founded a startup, Favorize, in San Francisco. 


Skills: HTML, CSS,  Javascript, PHP, MySQL, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design, Camtasia, Git, Balsamiq, Axure, WordPress, Shopify, ClickFunnels, Ontraport, ActiveCampaign, MailChimp, SEO.


My Portfolio: MIA to SF | Yoni Shechter | Favorize


Certifications: Google Analytics, Google AdWords, Google Search Advertising, How to Build a Startup by The Lean Launchpad (EP 245).

Estee Maya Shechter

Co-Owner at MIA to SF

Brand Strategy & Content

I’m a former ad agency client services executive turned in-house brand marketer. I worked for over 10 years at various global agencies including JWT, BBDO and Grey Global Group, before transitioning to in-house marketing at Jawbone and now Blurb books.


Skills: Brand strategy, integrated marketing campaigns, partner marketing, video production, creative writing and editing.


My Portfolio: Blurb books Self-Publishing campaign | Jawbone Get Up Together campaign | Ryder Bigger. That’s Ryder TV | Uncle Ben’s Life Lessons TV | Hewlett Packard dv6 TV / HP Envy TV 1 / HP Envy TV 2 | Marine Crops Six Hours | Marine Corps + Ultimate Fighting Championship | Marine Corps + The Ultimate Fighter


We’re a one-stop shop

You can rely on us to design and develop your website in-house.


We’re a small business ourselves

We guarantee personalized care and one-on-one attention.


We’re responsible and responsive

We take pride in prompt communications and treat our clients with respect.

Let us bring your vision to life. Don’t have one? We’ll help you create it!

Where We Operate

San Francisco Bay Area

We provide in-person services in the SF Bay Area.

Miami – Fort Lauderdale

We spend several weeks a year in South Florida and can meet in-person when we’re in town.

Rest of the World

We can help from afar, thanks to Google Hangouts and Skype.

Why the name MIA to SF? We both lived in Miami and subsequently met in San Francisco. Both cities hold a special spot in our hearts and represent our personal and professional journeys. We’d love to meet you in either location or connect remotely – give us a shout!

Free Custom Mockup

Free of Charge

No Commitment

Custom Design